Is Google Tag Manager Really What Brands Want + 5 More Unique Perspectives on Data Analysis
Conversion Tracking Playbook
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CRO Strategy - Data Analysis
The learning could be through Baymart Institute, which has been around forever and puts out a ton of research. The last skill set for rounding out what I see as just a great CRO strategist is someone that's really strong with data analysis. If VSC did not have event tracking set up and did not have somebody to know where to go look for that it may not have been an experience that they ultimately implemented that drove a significant revenue lift.
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