Reels, Meta Platform's answer to viral short-form video app TikTok elicited AI roles when it launched in 2020 and was regarded as yet another example of Meta copying a popular rival. But on Wednesday, Meta revealed numbers that show Reels' videos are growing rapidly among both users and advertisers. The number of Reels that are played on Facebook and Instagram has jumped from $140 billion last fall to $200 billion per day now. Alongside that, the annual revenue run rate has jumped to $10 billion up from $3 billion last fall. That puts it right around the size of TikTok's business last year and just a little behind forecasts of Tik Tok's revenue this year
On today's episode: The Information reports on a mysterious startup with ex-Meta, AWS and Azure team setting up in the Middle East; the FTC and SEC comment on AI policy; Meta Reels are catching up to TikTok; and a slew of companies are launching AI tools, including Stack Overflow, Intel, DoorDash and Spotify.
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