
How AI is Changing Marketing’s Roles
Rattle & Pedal: B2B Marketing Podcast
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Transforming Marketing Roles in the Age of AI
This chapter explores the evolving roles within marketing teams as artificial intelligence becomes increasingly integrated into business practices. It emphasizes the importance of having a dedicated technologist to navigate the complexities of AI and marketing, while advocating for a diverse team of roles that can balance strategic vision with execution. Additionally, the discussion addresses the need for organizations to rethink their structures and pricing models in response to the transformative effects of AI on service delivery and brand development.
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