Inclusion Design - Can I Put This Big Giant Sign on Your Lawn?

One of the last biases I talk about in the workshop is it's called consistency bias. People like to make decisions that are consistent with their former decisions. If you're trying to work bottom up, it can be more effective to say, let me just make this littlelittle change and then suddenly I'm making a slightly bigger change and a slightly bigger question. It's the foot in the door versus saying, okay, we're going to do a whole revolution.