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6min chapter
Maha Kumbh: Business in Blessings
The Morning Brief
Intro
This chapter explores the unique convergence of spirituality and consumerism at the Mahakumbh Mela in Prayagraj, where millions of devotees provide brands with an opportunity to engage on a massive scale. It highlights the significant revenue potential and the cultural factors that shape marketing strategies in this spiritual context.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode