Bloomberg Businessweek Weekend - July 26th, 2024
Bloomberg Businessweek
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Mattel's Resilience and Strategic Growth
This chapter delves into Mattel's strong second-quarter earnings, highlighting its adaptability to geopolitical challenges and market dynamics. It discusses brand performance, particularly for Fisher Price, Hot Wheels, and Barbie, while outlining strategic initiatives for continued growth and cultural relevance. Additionally, the chapter explores Mattel Films' exciting development pipeline, showcasing their commitment to producing engaging content based on beloved franchises.
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