20min chapter

The Talk Show With John Gruber cover image

390: ‘The Blurry Edge of Acceptable’, With Nilay Patel

The Talk Show With John Gruber

CHAPTER

Apple's Marketing Strategy and Phone Designs

The chapter discusses Apple's marketing strategy for their new phones, emphasizing material and cultural aspects rather than technical features. They also discuss the similarities between the latest iPhone models and the rarity of significant breakthroughs in established products. Additionally, they mention the differences between the titanium and steel versions of the iPhone.

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