Was The Trip To The Super Bowl Worth It? Expedia & Vrbo Marketers Weigh In. - Chandreyi Davis and Melissa Peace
Sweathead, A Strategy Podcast
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The Live Viewing Audience of Super Bowls
The live viewing audience of superboll hasn't degraded in the same way that some of these events like rammes and oscar's have. The actual live audience against those platforms feel like they're not quite as present as it is on something like a super bowl. Like superble is unique in that customers care about advertising during that moment, if you're having a relevant conversation. It's a water cooler moment that just doesn't exist at the scale any more across other touch points. And then to mark's question around like, when are those moments that you can actually connect with a customer alive?
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