
[Week in China] Second time Luckin
China Stories
00:00
Luckin's Rebirth Is a Big Step in the Right Direction, Analysts Say.
Star bux has been plagued by ative press in the china market. Sales campaigns of the past often concentrated on generous subsidies for its coffee drinks. Luckin now tries to drive sales by increasing the average customer spend. To boost customer loyalty, lucken offers free coffees on birthdays and other special occasions. Outlets are now restricted to no more than three full time employees.
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