Twitch is a very important asset within there, but that the flip side of, of the reason I think people end up being somewhat heavy handed or at least involving themselves post acquisition. Were there things they did from an integration standpoint or, or things that they pushed that benefited other parts of Amazon? Twitch advertising is sold by Amazon advertising the third biggest in the world. That's like the Instagram Facebook thing in a way. Um, except where I think we provide more value to Amazon relatively Facebook already had a lot of admin, an inventory in feeds. Whereas Twitch Amazon did not have a bunch of UGC video and, uh, premium gaming video to like sell against. Yeah.

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