2min chapter

Take Your Dirty Talk to the Next Level

Girls Gotta Eat

CHAPTER

I Want You to Shoot Your Hi'll Come Inside of Me

I want to know that it's i and it my eaever emewat. I don't want the details ofthe actualsemin itself. Can rana's notes, you have a very talented little mouse, you have. Ahhahaayou. So come. Dogis great. Im, what yoo. Agirl, i want you to dominate me to night. You're right. Forgott the i'm so any kind of comen talk. It's like, fillng up with your come. I mean when somebodyes are talkin to e abut their comlic i will get off in one second. Now, guys won't know. Do

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Speaker 2

And it's so amazing to see, because sometimes what we realize is it's not a solvable problem. It's just a hard problem, and this is just somewhere the business is going to lose money, and we have to be okay with it. And sometimes we realize that the difference between a 30% accuracy rate and a 70% accuracy rate

Speaker 1

was poking holes in the putty, which believe me, this is real, by the way. We figured out that if people poked holes in the putty, then one of the things that we realized is people were not positioning their teeth properly in the putty. But if they poke holes, then they have a marker to see where their teeth need to

Speaker 2

go. And that's such a crazy thought. It took us weeks of work to get to that answer. It almost feels like a stupid answer, but it absolutely almost tripled conversion rates on

Speaker 1

efficacy, or doubled it at least. Which is kind of amazing to think about. But all of that came through research and a lot of hard work on SUTI's team's part. And so when we presented it to the team, we presented the holes as a solution. Well, now we know we need to give people in their impression kits, we need to give them a little poker. So we had to go to the procurement team to our operations team and figure out where we can procure a poker, and how much it's going to cost. And we had to go to the finance team to make sure it wasn't going to hurt the margins on the product. Now you see the thread is longer than research, because the business decisions that come with the research insight is now the hard part. Getting buy-in from people and then operationalizing it is the hard part. So we spend a lot of time

Speaker 2

on that as well.