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The Rise of the Female Consumer with Barbie, Taylor Swift, and Beyonce

Barron's Live

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Introduction

Barron's Live brings you live conversations from our newsrooms about what's moving the market right now. Quentin Fotrell: Leslie Albrecht wrote a story about Barbie, Beyonce, Taylor Swift, and the rising power of the female dollar. She says that spending by Beyonce fans has affected inflation in not one but two countries. The appetite for content centered around women appears to be on the rise, she writes.

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