Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast cover image

Simple Keyword Research -- Cassie Dell // Searchmetrics

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

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How to Find the Sweet Spot to Find Competitive Keywords

In general, might start with whatever topic and mind you're looking at. Try and establish maybe five to ten really good terms for if i were to say, if this piece of content, if i could dream that this was the search term that would rank for. If i need to get to a base, or if i'm looking out a very large list, use the monthly search volume. Go after the big head terms. There's always a little bit of a conflict here with figuring out what has the most search volume and then what's the most competitive. How do you find the sweet spot?

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