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Achieve More Success By Doing Less With Essentialism | GREG MCKEOWN | Unlock Your Potential #185

Unlock Your Potential with Jeff Lerner

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The Advantages of Simplification

The answer isn't Apple or Google, it's Southwest Airlines. What gave them the edge was simplification. They removed all sorts of things that the competitors would start were absolutely necessary. The bigger inversion is to say, how can I make it easier to get better results? How can I rethink this? And that's what Southwest has done in many, many instances.

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