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10x Is Easier Than 2x: How To Make 10x Growth Your New Normal with Dan Sullivan, Dr. Benjamin Hardy, and Joe Polish - 10xTalk Episode #219
10x Talk
How to Be a Successful Coach
Borders, borders had a survey of eBooks. They discovered that if a book has over 200 pages, 3% finish the book. And then if it's 100 pages, only 10% of people finish theBook. But if it's less than 60 pages, 60 pages are less. 80% of the people finish the Book. So I said, I'll just write books that are copy-wise,Less than 60 pages. This is nonfiction. This is not fiction. Fiction is a good story. Everybody finishes the book. If they have a book they've been working on for 20 years since got 25 chapters, they would have been better to produce 25 little books. The
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