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Chip Wilson: The Seamless, Inside Story of Lululemon

Guy Kawasaki's Remarkable People

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How Do You Control in a Focus Group?

How do you control the social effect where a person may say something not because he or she truly believes it, but doesn't want to appear stupid or uncool? The first thing a moderator has to do is have a real good idea about their own personality and what their feelings are in life. Nick: "It's kind of like a comedian tell us stuff that we're all thinking, but we don't want to say"

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