VinePair Podcast cover image

Can Wine Market Itself Like Food?

VinePair Podcast

00:00

How Negative Messaging Harms Wine's Accessibility

Joanna argues that attacking other wines reinforces elitism and suggests brands should highlight their own values instead.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app