6min chapter

Time Sensitive cover image

Peter Saville on Capturing “Nowness” Through Design

Time Sensitive

CHAPTER

What You Learned in 1990 When I Did Graphics

All of the covers that I've done except Joy Division in New Order have been for the person whose record it was because it's their record. It is incumbent upon you to successfully deliver the information that is required by others to the audience specified by others. You might not like the way your auntie does the Christmas tree, but she does the Christmas Tree. So you live with it. Blue Monday is a perfect example of that. And if you asked me today to do a logo for the time sensitive thing before it goes on sale, there would be no gatekeeper at all. That's the nature of graphic design. There will always be someone who doesn't like it and somebody who likes

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