SaaStr 575: The State of SaaS Marketing in 2022: Mutiny & SaaStr CMO Panel
The Official SaaStr Podcast: SaaS | Founders | Investors
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Are You Raising Your Marketing Budgets Because of Inflation?
The average sass company gets like forty % of its revenue outside the us. If i think sells for us says, proly roughly, that are you rachting down your marketing budgets because of inflation and currency? Or is at happening tere will be people just thinking about doing that. So f x is definitely a head wind. But from a marketing standpoint, we're just really focused on the future. I mean, whether it's cookyless, future first party data strategy, even focus on conversions, that's got to be the focus. That's the strategy that we're heads down on.
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