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The Business of Saying Maybe | Melbourne 2023 Keynote

The GaryVee Audio Experience

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From Intellectual Property Dreams to Creating a Brand Universe

This chapter delves into the speaker's journey from longing to own iconic intellectual property to creating the innovative VFriends brand. Inspired by beloved characters and the potential of NFTs, the speaker introduces Workplace Warriors as a way to enhance the work environment and connects with audiences through diverse media and merchandise.

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