How to Push the Limits of UX

Sally Kohn: I'm a huge fan of your blog and have followed whatever you've written. What we want to talk about today is going from producing wireframes to coaching other people for six months at a time. So tell us a bit about that journey. She says when she was tired of staying up all night, doing wireframes, her friend told her "you need to stop offering to do wireframes" And so in subsequent projects, she removed everything after essentially strategy phase.