4min chapter

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Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around

AdExchanger

CHAPTER

The Privacy Headwind in Retargeting

Curdio has shared the financial impact of signal loss or the, I think it's been referred to as the privacy headwind during earnings calls. But then that impact for this year is going to be much, much less. And I'm just assuming that's because you're working and the industry is working on mitigations. Next year will be pretty interesting, like when the cookie changes finally, finally happen and I starve to death.

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