The New Abnormal cover image

Steve Vranakis 'Leading-edge creativity and reinventing the agency model'

The New Abnormal

00:00

The Back of the Deck Guy

i hope it doesn't happen any more, when you would show them these epic 62 minute t v spots, and then theye would all the sort of stuff that happened around it. It was very television lad because that's what people did at the time. And i still love all that, but if there was a tiny bit of budget left o there was some assets that you scan and re purpose to put on line, you build a web side. You'd present all this stuff, and if there was literally three minutes at the end of the presentation, you would talk to them about their dical strategy. But now i think it's gone completely, you know, in the opposite direction

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