
110. Behavioral Analyst Rory Sutherland: Why we do what we do!
heretics.
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The Importance of Normalization in Behavior
In evolutionary terms, we have a kind of default mode built into our brain. When in doubt, do what you did last time or do what everybody else does. Back in 2018, flying to Frankfurt for a two hour meeting was like Dr. Pepper. QR codes found a weird revival since COVID as well. The Wool Runner is a natural merino material that offers comfort and lower environmental impact.
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