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59. From Dreaming to Doing: How We Set and Achieve Goals
Think Fast Talk Smart: Communication Techniques
The Brains and Guts of Decision Making
In order to think about how we shape people's behavior, its about understanding what needs they have. And it's about picking up the right motivation speak to your target audience. Reason research show that emotionality is really key in all our decision making. When our knees are satisfied, we get happy. But when they're dissatisfied, thats when we get really mad and grumpy. So i give t an example of nike. Nike sells shoes, and shoes satisfy one need, physiological needs - but also self-actualization needs which can be a lot more complex than that.
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