The Brains and Guts of Decision Making

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In order to think about how we shape people's behavior, its about understanding what needs they have. And it's about picking up the right motivation speak to your target audience. Reason research show that emotionality is really key in all our decision making. When our knees are satisfied, we get happy. But when they're dissatisfied, thats when we get really mad and grumpy. So i give t an example of nike. Nike sells shoes, and shoes satisfy one need, physiological needs - but also self-actualization needs which can be a lot more complex than that.

Why do we do what we do? What factors drive us? And how do things like competition with others help us achieve our goals?

These are the questions most interesting to Szu-chi Huang, an associate professor of marketing with a specific interest in motivation. “Competition definitely increases motivation,” says Huang. “It makes attaining the goal more valuable.”

In this episode of Think Fast, Talk Smart, Huang and host Matt Abrahams explore the intersection of human psychology, behavior, and goal attainment—and how communication connects them all.

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