4min chapter

The Agency Profit Podcast cover image

Getting your EOS Scorecard Right, with Mark O’Donnell

The Agency Profit Podcast

CHAPTER

Navigating the Challenges of Implementing Scorecards in Marketing

This chapter explores the intricacies of implementing scorecards by starting with clear objectives and establishing measurable milestones. It addresses the challenges in lead generation within marketing, emphasizing the need for precise definitions of processes and accountability for successful outcomes.

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