3min chapter

Philly Tech Connect by Philadelphia Tech Entrepreneurs cover image

Crafting Unique Value Propositions with John Steele EP20

Philly Tech Connect by Philadelphia Tech Entrepreneurs

CHAPTER

Strategic Development of Unique Selling Propositions for Startups

This chapter delves into the critical process of creating a Unique Selling Proposition, stressing the need for a solid product concept and market understanding. It underscores the iterative nature of refining a USP based on product feedback and the expertise of consultants in shaping a brand narrative to boost revenue.

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