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Crafting Unique Value Propositions with John Steele EP20

Philly Tech Connect by Philadelphia Tech Entrepreneurs

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Strategic Development of Unique Selling Propositions for Startups

This chapter delves into the critical process of creating a Unique Selling Proposition, stressing the need for a solid product concept and market understanding. It underscores the iterative nature of refining a USP based on product feedback and the expertise of consultants in shaping a brand narrative to boost revenue.

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