39: The Laws of Likeability with Michelle Lederman
Everyday MBA
00:00
Personal Branding and Likeability Are Not Mutually Exclusive
Michel letterman is the author of 11 laws of ligability relationship marketing. He says likeable nd respected are not mutually exclusive. Letterman: If i don't like you, it's not very likely that i'm going to do business with you. You can follow a lot of the drivers of likeability in connection without trying to be some one's b f f and having a beer every other week.
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