2min chapter

The Influential Personal Brand Podcast cover image

How Chicken Soup for the Soul sold 500 million books with Patty Aubery

The Influential Personal Brand Podcast

CHAPTER

How to Get People to Buy Your Book

We reached out to people that we knew at the time was February, Sue Mancini that was running Parker Chiropractic Cathy Cooper was a friend. We always look for where is there money and distribution that we don't have And where can we show up outside of a bookstore? The biggest thing was, you know in the book business You get returns We need to do a specialty deal. It's a one-time sale So it was both buys of a hundred thousand or a million or whatever it was. There was no risk Which made it a lot better Right.

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