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427: Introverted Salespeople, with Matthew Pollard - Part 1

Conquer Local Podcast

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Don't Tell a Story

People remember up to 22 times more information when imbedded into a story, which is super powerful. When you tell stories the right way, some amazing things happen. No one tells stories like that in a business framework, no one does. And because of that, they lose the customer. It's always customer wanted this, so we gave it to them. Ray: Don't write it down. Tell me the story. That's the only way i can do it.

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