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The Art of Brand Activation
I think like the painted, the painted ads in Williamsburg, I think like also the way that advertising is like so sort of instilled in everything now. It's not like the street of our brand is not strong enough. Which is why we need to redefine. The darkest thing with a lot of this is like in some ways ads are so much more influential than some of the great art of our time 100%. Got milk is more influential than moonlight.