Inside Vox Media's podcast strategy
The Business of Content with Simon Owens
00:00
Do You Think That Podcasting Could Be the Next Big Thing?
I've read a quote from you that po cassing is an eight figure business for vax media. Well, there have been a few cases where medea companies have actually reached a point where pod casts are genera over 50 % of the revenue. Do you think? Especially now that like the the display advertising market is really just not growing to what publishers had hoped it would be. Or do you see maybe, once it matures, that this could be, you know, pretty huge in terms of the bi the pi graph of thee revenue for box media,. That h could have an outsize weighty?
Transcript
Play full episode
