With the advent of online dating, now i can look at a thousand people instead of just ten. The number of jobs that you're applying to astronomically ses. Now suddenly we have credential inflation. Where used to be good enough with a bachelor's degree, now you need a master's degree just to be competitive. And now as a world like rit so like we've got negative effects of social media and technology, and now the whole world is a little bit more depressed. So now therapy gets tacked on.