BDTP. Measuring the ROI of Email with Claudiu Murariu
UI Breakfast: UI/UX Design and Product Strategy
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Email Marketing - Is Email the Center?
Email marketers are so self-centered, and if you work on a tool like we do, you would think that people don't do anything else but just send emails all day long. So what does your data show? Well, it depends on what the product is. We've seen companies that like very covered 20% up to 20% of their onboarding drop off with email. That also makes a lot of sense because you send an email to a hundred people, to a thousand people. And then you know that out of those that open the email, again, there is a huge drop off in the people that actually interact with the email.
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