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How to Create a Culture in Your Business
I think it comes from the top like me and Nikki we're brothers and we're also just so in sync with the mission with what we believe. The north star is how do we progress someone through each cycle of the plan because by that point you know they are stronger they are healthier and they are going to be in that lifestyle. If you notice someone's not a part of that culture not on the right-check train then they have to put a move on. We've actually got about almost 40 staff that just run the body coach app because it's a subscription so there's new workouts and I'm looking forward to meeting some really senior people this Friday.