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Bloomberg Businessweek Weekend - November 22nd, 2024

Bloomberg Businessweek

CHAPTER

Navigating Growth and Trends in the Beverage Industry

This chapter examines the strategies and challenges of a growing coffee company, emphasizing team support and profitability without external funding. The conversation shifts to the rising popularity of pre-made cocktails and features the Geloso Group, a family-owned business with a broad presence in the alcoholic beverage market.

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