
Humanized Digital Engagement Propels Growth in Banking
Banking Transformed with Jim Marous
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Tracking Customer Engagement and Customer Engagement in Financial Institutions
Using data and measurement tools to monitor how customers engage is not new. So why should financial institutions prioritize better tracking and measurement for in-person touchpoints? Well, like I said, I don't think it's just for in person. I think it's seeing the whole story merging the two together,. And then the, I'mNot even going to say in person, I'm going to say human experience. Because it all tells it one story. You can't take a chapter out of a book and understand the whole book.
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