4min chapter

Winning the Challenger Sale cover image

#52 The 2022 Year-in-Review With Dr. Howard Dover, Director of the Center for Professional Sales and Sales Coaching at Naveen Jindal School

Winning the Challenger Sale

CHAPTER

The Sales Innovation Paradox

Dr. Dover's new book is called the sales innovation paradox. In it, he looks at why technology hasn't been used to improve sales productivity. He says we've gone past our hype and have seen nothing but bad results.

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