How Crowdsourcing Changed the Culture of a Company

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Culture comes from the bottom, but also you're put in place to kind of change it from the top. How do you balance those two things? It's a tough balance. We crowdsourced a good bit of our culture bottoms up. And for me, there was a great outcome,. The culture very importantly stated what we weren't because a company really wanted to separate itself from the past.

Eric Schmidt, Angela Ahrendts, and Dara Khosrowshahi — three legendary culture-setters — sit down with host Bob Safian to discuss how they’ve built and rebuilt great cultures at Apple, Uber, Google and more. Recorded live at the Masters of Scale Summit in San Francisco, the conversation delivers surprising stories, and counterintuitive lessons on authenticity, making mistakes, and how to build a unique culture that’s right for your business.

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