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Qatar: a World Cup size failure of sports journalism?

The Media Show

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Is the Football Going to Take Center Stage?

I read that ITV's offering ad spots at a 20% discount. The expectation is that viewing numbers will be lower than if it had been held in the summer. I think there's a lot of people who watch games when they're convenient, when their friends are on the Minnesota pub garden. But, you know, this isn't going to be like that. It will all feel a bit different.

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