How to Grow a Social Media Platform Without Much Behind It

The direct messaging on Twitter is a game changer, right? On LinkedIn, the lurking effect doesn't really happen. No one's surfing LinkedIn who is not in the industry where they are on Twitter. For me, I think being 20 years into my career doing 37 deals or whatever it is in this small niche space,. It allows people to see, okay, this guy knows what he's doing.