Inside The Nudge Unit cover image

From Nudge to…where now?

Inside The Nudge Unit

CHAPTER

The Role of Behavior Science in Adaptive Systems

It's really important that we look at the ecosystem in which a behavior is occurring and also the long run implications. Understanding these complex adaptive systems is a crucial part of tackling big policy issues. What's exciting is the role behavioral science can play here. We need to be looking at stick up evaluations and thinking about long run implications, displacement effects,. And focusing on what is the outcome we're trying to achieve in the long run.

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