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452. How to Clarify Your Story So Customers Will Buy with Dr. J.J. Peterson of Marketing Made Simple

The Product Boss with Jacqueline Snyder

00:00

How to Create a Story That Works

When you name what your customer wants in the beginning and the problem that they're experiencing, that really starts out the story. The rest then becomes about the clarity piece, how to make things really clear. If you're trying to be everything to everybody, that's when it gets confusing. That's the only way you do this wrong.

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