20min chapter

The Logan Bartlett Show cover image

EP 77: Ryan Smith (Utah Jazz Owner, Qualtrics Co-Founder): HS Dropout Turned Tech Founder Bought His Hometown NBA Team

The Logan Bartlett Show

CHAPTER

Creating a Category: The Experience Management Category

They discuss the concept of product-market fit and how Qualtrics established it. They talk about doing things that don't scale and the importance of creating their own category, the experience management category. They made a hard decision to move in a different direction and bet the company on it. They also mention how they gathered insights from their platform to validate their beliefs and share a customer example of Royal Caribbean relying on their data during the pandemic.

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