The Logan Bartlett Show cover image

EP 77: Ryan Smith (Utah Jazz Owner, Qualtrics Co-Founder): HS Dropout Turned Tech Founder Bought His Hometown NBA Team

The Logan Bartlett Show

00:00

Creating a Category: The Experience Management Category

They discuss the concept of product-market fit and how Qualtrics established it. They talk about doing things that don't scale and the importance of creating their own category, the experience management category. They made a hard decision to move in a different direction and bet the company on it. They also mention how they gathered insights from their platform to validate their beliefs and share a customer example of Royal Caribbean relying on their data during the pandemic.

Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner
Get the app