Starbucks with Connie Birdsall
A Change of Brand
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Starbuck's Brand Identity
The star buck's name has been dropped from the primary logo. The siren, now a bit more modest and her wavy hair intentionally covering her chest, is also gone. Connie birdsdall, senior partner and global creative director, led the work for lippincott. By d branding the mark, they were able to set up a move into the upper echelon of the brandalite rubbing elbows with nike, target, apple cococola and master car.
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