Transformative Opportunities in E-Commerce and Influencer Marketing

Trump just imposed a 104% tariff on Chinese imports. The de minimis loophole will officially close next month, and Amazon quietly rolled out a beta feature that lets its AI shop off of Amazon using your account. This and more buzzing news are on this week's episode!

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We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Trump officially raises retaliatory tariffs against China – including 90% fee on cheap goods from US adversary
https://nypost.com/2025/04/08/us-news/trump-officially-raises-retaliatory-tariffs-against-china/

The LATEST UPDATE is just hours after the 104% tariffs took effect and this video was filmed. President Trump announced a surprise three-month (90-day) pause on all reciprocal tariffs—except those on China, which have now increased to 125%. While global markets are surging on the news, note that the harsher penalties on Chinese imports remain in full force. We recommend sellers keep a close, watchful eye as news develops.

Trump's 'reciprocal' tariffs plan kicks in; China vows again to impose countermeasures
https://www.cnbc.com/2025/04/08/trump-tariffs-live-updates-stock-market-china.html

Amazon’s new 'Buy for Me' feature helps customers find and buy products from other brands’ sites
https://www.aboutamazon.com/news/retail/amazon-shopping-app-buy-for-me-brands

Amazon is already changing its ultra-cheap Temu copycat
https://www.theverge.com/news/645465/amazon-haul-temu-ultra-cheap-tariffs-trump

Walmart+ Goes All-In With Week of Exclusive Member Benefit Savings for Walmart+ Week
https://corporate.walmart.com/news/2025/04/08/walmart-plus-goes-all-in-with-week-of-exclusive-member-benefit-saving-for-walmart-plus-week

Temu partners with DHL for local-to-local in Europe
https://ecommercenews.eu/temu-partners-with-dhl-for-local-to-local-in-europe/

TikTok bidders pile up as deadline looms with Amazon, OnlyFans founder in mix
https://www.reuters.com/markets/deals/amazon-has-bid-buy-tiktok-new-york-times-reports-2025-04-02/

Save the date for Amazon Accelerate, September 16–18
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTlBOUJXUEhHQTlQWENE

Best Buy launches creator platform with shoppable storefronts
https://chainstoreage.com/best-buy-launches-creator-platform-shoppable-storefronts

Helium 10 just released a powerful new feature for influencers using the Chrome extension. By navigating to your Orders page and selecting the Influencers tab, you’ll see a history scanner that breaks down all your past purchases, showing which listings include your videos—categorized by top, bottom, both, or none. It also displays key performance metrics like onsite/offsite commissions, 30-day revenue, and carousel saturation, helping you track what’s working without leaving the page.

Helium 10’s Cerebro is the only reverse ASIN tool that shows all seven pages of Amazon search results—covering all 306 organic and 110 sponsored positions—so you never miss keyword shifts due to Amazon’s search shuffle. In addition to comprehensive keyword tracking, Cerebro uniquely reveals where a product appears in sponsored brand ads, video ads, and Amazon-specific widgets like “Amazon’s Choice,” giving sellers unmatched insight for competitive targeting. Join us for insights on these pivotal developments shaping the future of trade and e-commerce.

In this episode of the Weekly Buzz by Helium 10, Shivali covers:

• 00:48 - 104% TARIFFS?
• 02:40 - Loophole Slammed Shut
• 05:31 - Amazon’s Buy For Me AI
• 08:57 - Haul Gets a Makeover
• 10:41 - Walmart+ Week Returns
• 12:29 - Temu Eyes Europe
• 13:39 - Amazon Wants TikTok?
• 15:26 - Accelerate 2025 Confirmed
• 16:44 - Best Buy Goes Creator
• 18:09 - Helium 10 New Feature Alerts
• 20:13 - Strategy of the Week