2min chapter

The GaryVee Audio Experience cover image

How to Make Quality Content in 2023

The GaryVee Audio Experience

CHAPTER

How to Think About Attention and Messaging

The separation of media and creative destroyed this industry. It made nobody accountable to nothing. This company was built on DataLogic's report that was the biggest bunch of bullshit of all time. But it allowed companies to start buying Facebook because that report was like, okay, we'll trust this. No, television is not efficient reach. It's a waste of fucking money.

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