In your book Contagious Why Things Catch On, you talk about what makes ideas, products and services become popular. Can you distill down a few of the key tools and tactics we can deploy in our communication to help our ideas catch on? Yeah, so I think one of the main takeaways from that book is the power of word of mouth and how to use it. We've looked at thousands of pieces of online content, tens of thousands of brands, millions of purchases around the United States and around the world.
Words have impact. But when it comes to enchanting audiences and captivating with communication, Jonah Berger, PhD ’07, says some words are more potent than others.
Berger is a Wharton School professor and an internationally bestselling author. His most recent book, Magic Words: What to Say to Get Your Way, identifies language we can use to communicate more effectively in all sorts of personal and professional contexts. “Subtle shifts in language can have a huge impact on everything from convincing clients and holding attention to connecting with loved ones in our lives,” Berger says.
Magic words allow us to change minds, engage audiences, and drive action. In this episode of Think Fast, Talk Smart: The Podcast, Berger and host Matt Abrahams discuss how we can leverage their power in our own communication.
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