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80. Magic Words: Change What You Say to Inspire and Influence Others
Think Fast Talk Smart: Communication Techniques
Contagious - The Power of Word of Mouth
In your book Contagious Why Things Catch On, you talk about what makes ideas, products and services become popular. Can you distill down a few of the key tools and tactics we can deploy in our communication to help our ideas catch on? Yeah, so I think one of the main takeaways from that book is the power of word of mouth and how to use it. We've looked at thousands of pieces of online content, tens of thousands of brands, millions of purchases around the United States and around the world.
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