Is There a Moving Ceiling on DTC?

Once you have a product that's in one of those buckets on Amazon, at what point do you start thinking about other platforms? And right now, say the one that's in your top bucket or your top couple buckets, where do you see the next phase of scale in terms of other ad platforms coming from? So this is kind of like the double edged sword about Amazon being a pool of demand you can capture. There is sort of like a moving ceiling on that.

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