EP. 22 Using the Power of Archetypes to Transform Organizations & Build Brands with Margaret Hartwell
Healthy Brand with Howie Chan
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Exploring Archetypes in Branding
This chapter examines the role of archetypes in understanding human experiences and their application in branding and organizational culture. It critiques the traditional 12 archetype model, advocating for a more nuanced approach that recognizes the fluidity and multiple identities within brands. The discussion emphasizes the importance of aligning archetypes with strategic objectives to enhance employee engagement and audience connection while avoiding the pitfalls of stereotyping.
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